universal configurator

research

research

research

Year

'25

Client

Signet

Service

UX research

Year

'25

Client

Signet

Service

UX research

Year

'25

Client

Signet

Service

UX research

Designing a faster, more confident checkout experience

Designing a faster, more confident checkout experience

Designing a faster, more confident checkout experience

SYNOPSIS

To modernize Signet Jewelers’ ring customization experience, I led an unmoderated usability study comparing the current and proposed Universal Configurator designs.

The research revealed that shoppers preferred the proposed layout for its clarity, transparency, and intuitive navigation — especially on mobile.

Findings directly informed UI and content decisions across multiple brands, improving engagement, pricing transparency, and in-page support access.

8 participants | 2 variants | 3 key opportunity areas: visibility, navigation, confidence



© universal configurator

© universal configurator

© universal configurator

Challenge

Signet Jewelers set out to enhance the checkout experience across its brands, ensuring customers feel in control, informed, and secure from cart to confirmation.

Solution

Recommended research driven insights: a modified checkout flow, integrating quick pay options, form auto fill and other refinements to improve user experience and efficiency

Challenge

Signet Jewelers set out to enhance the checkout experience across its brands, ensuring customers feel in control, informed, and secure from cart to confirmation.

Solution

Recommended research driven insights: a modified checkout flow, integrating quick pay options, form auto fill and other refinements to improve user experience and efficiency

Challenge

Signet Jewelers set out to enhance the checkout experience across its brands, ensuring customers feel in control, informed, and secure from cart to confirmation.

Solution

Recommended research driven insights: a modified checkout flow, integrating quick pay options, form auto fill and other refinements to improve user experience and efficiency

Previous project

second skin

Next project

guided checkout

Previous project

second skin

Next project

guided checkout

Previous project

second skin

Next project

guided checkout