About Me.
A researcher & multidisciplinary creative with 7 years of experience — connecting research, design, and emotion to create human-centered creative direction
A researcher & multidisciplinary creative with 7 years of experience — connecting research, design, and emotion to create human-centered creative direction
A researcher & multidisciplinary creative with 7 years of experience — connecting research, design, and emotion to create human-centered creative direction
Exploring how people think and feel.
Exploring how people think and feel.
Exploring how people think and feel.
Tools
Framer
No-code web design.
Framer
No-code web design.
Figma
General Design Tool
Figma
General Design Tool
Photoshop
Image editing
Photoshop
Image editing
Illustrator
Graphic design
Illustrator
Graphic design
Premiere
Video editing
Premiere
Video editing
Python / R / SQL
Data Analysis
Python / R / SQL
Data Analysis
Freelance Photographer & Creative
novashoots
'19 - present
Directed and produced visual campaigns from concept to delivery for clients, collaborators, and personal projects. Shot editorial, portrait, and fashion photography, with work featured in Interview Magazine Digital. Published multiple photo books and exhibited zines in New York galleries. Produced and edited both short- and long-form video projects for creators and brands.
Freelance Photographer & Creative
novashoots
'19 - present
Directed and produced visual campaigns from concept to delivery for clients, collaborators, and personal projects. Shot editorial, portrait, and fashion photography, with work featured in Interview Magazine Digital. Published multiple photo books and exhibited zines in New York galleries. Produced and edited both short- and long-form video projects for creators and brands.
Freelance Photographer & Creative
novashoots
'19 - present
Directed and produced visual campaigns from concept to delivery for clients, collaborators, and personal projects. Shot editorial, portrait, and fashion photography, with work featured in Interview Magazine Digital. Published multiple photo books and exhibited zines in New York galleries. Produced and edited both short- and long-form video projects for creators and brands.
UX Video Moderator
Insight Global
2025
Moderated remote UX research sessions evaluating an AI-assisted product for user experience and workflow efficiency. Supported test planning, participant management, and live facilitation to ensure high-quality data collection. Collaborated with researchers and stakeholders to synthesize insights highlighting user needs around AI adoption and usability.
UX Video Moderator
Insight Global
2025
Moderated remote UX research sessions evaluating an AI-assisted product for user experience and workflow efficiency. Supported test planning, participant management, and live facilitation to ensure high-quality data collection. Collaborated with researchers and stakeholders to synthesize insights highlighting user needs around AI adoption and usability.
UX Video Moderator
Insight Global
2025
Moderated remote UX research sessions evaluating an AI-assisted product for user experience and workflow efficiency. Supported test planning, participant management, and live facilitation to ensure high-quality data collection. Collaborated with researchers and stakeholders to synthesize insights highlighting user needs around AI adoption and usability.
UX Researcher
Signet Jewelers
'22 - 2025
Led mixed-methods research to optimize checkout, payments, and purchase confidence across mobile and web commerce. Partnered cross-functionally with Product, Design, and Marketing to align insights with experimentation strategy and brand storytelling. Delivered insights that improved checkout completion by 15% and drove $242M in incremental revenue.
UX Researcher
Signet Jewelers
'22 - 2025
Led mixed-methods research to optimize checkout, payments, and purchase confidence across mobile and web commerce. Partnered cross-functionally with Product, Design, and Marketing to align insights with experimentation strategy and brand storytelling. Delivered insights that improved checkout completion by 15% and drove $242M in incremental revenue.
UX Researcher
Signet Jewelers
'22 - 2025
Led mixed-methods research to optimize checkout, payments, and purchase confidence across mobile and web commerce. Partnered cross-functionally with Product, Design, and Marketing to align insights with experimentation strategy and brand storytelling. Delivered insights that improved checkout completion by 15% and drove $242M in incremental revenue.
UX Researcher
Social Closet, Della Terra Shoes
'20 - 2021
Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.
UX Researcher
Social Closet, Della Terra Shoes
'20 - 2021
Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.
UX Researcher
Social Closet, Della Terra Shoes
'20 - 2021
Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.
Media Strategist
Laundry Service
'19 - 2020
Developed paid digital and social strategies that grew audience engagement across major platforms. Led A/B testing to improve creative performance.
Media Strategist
Laundry Service
'19 - 2020
Developed paid digital and social strategies that grew audience engagement across major platforms. Led A/B testing to improve creative performance.
Media Strategist
Laundry Service
'19 - 2020
Developed paid digital and social strategies that grew audience engagement across major platforms. Led A/B testing to improve creative performance.
Paid Social Associate
Wavemaker Global
'18 - 2019
Conducted audience research and analytics across global social media campaigns to drive engagement and creative optimization. Produced dashboards and storytelling reports visualizing fan behaviors and campaign impact
Paid Social Associate
Wavemaker Global
'18 - 2019
Conducted audience research and analytics across global social media campaigns to drive engagement and creative optimization. Produced dashboards and storytelling reports visualizing fan behaviors and campaign impact
Paid Social Associate
Wavemaker Global
'18 - 2019
Conducted audience research and analytics across global social media campaigns to drive engagement and creative optimization. Produced dashboards and storytelling reports visualizing fan behaviors and campaign impact
Years of experience
7
M.A., New York University
Psychology
B.S., Tufts University
Cognitive & Brain Science
Years of experience
7
M.A., New York University
Psychology
B.S., Tufts University
Cognitive & Brain Science
Years of experience
7
M.A., New York University
Psychology
B.S., Tufts University
Cognitive & Brain Science