STEADYNEWYORK®
Year
'25
Client
STEADYNEWYORK®
Service
Photography & Motion Capture
A street-style portrait series with HARMONY fitted caps for STEADYNEWYORK® brand lookbook content.
© STEADYNEWYORK®
Intent
Document HARMONY caps in authentic NYC winter settings to showcasing product within culture and local identity.
Approach
Shot on 120 film + video with natural light across recognizable NYC locations to anchor the caps in their cultural context.
Deliverables
Still imagery and short-form social video for campaign distribution.
alyssa
visual design